Spiced rum in the UK is growing year on year. In fact, in the last five years, there has been an 80% increase in rum sales and this is set to continue.
Since the Covid-19 lockdown began in late March 2020, our Scottish Spiced Rum, The 45, has been selling incredibly well. We have seen direct to consumer sales really blossom as the taste for UK rums has grown considerably.
Drinkers are already engaged with craft booze - we’ve seen craft ale and brewing become second nature. Then the gin craze took hold and drinkers got a taste for the more unusual flavour profiles that came with craft gin distilling. But, we know that Rum is on the Rise and the UK Rum market has some very interesting “new” beginnings after several centuries of being a forgotten craft.
Spiced Rum in the UK has become the favoured version of the drink - overtaking white rum in late 2019 as the top rum spirit. The versatility of the drink as both a sipping rum on ice and as part of cocktails and mixers is exciting consumers of all ages. This, indeed, is one of the most interesting aspects of the UK Spiced Rum boom...it is engaging all ages.
Our Scottish Spiced Rum has a complex flavour profile - the spice is definitely noticeable and our customers are loving it. Just check out some of our reviews on Facebook and be part of the Spirit of Rebellion.