The blend of strong flavours in The 45 Scottish Spiced Rum makes it perfect for cocktails.
Why? Firstly, rum’s potential for diversity is greater than that of any other spirit in colour, aroma, and taste.
This has led to booming popularity amongst consumers of all ages. In particular, we have seen an interest among millennial consumers in the craft, artisanal approach of many small-batch distilleries and have seen them venturing into the space in great numbers.
Secondly, market demand for new cocktails and different drinking experiences has fuelled the gin boom and the rum expansion to date, with a high potential for further opportunities.
With rum being an integral part of one third of all cocktails sold, the taste is already there and the discerning cocktail drinker is opening up to new ways to taste rum.
This necessity, driven by a thirst for new cocktails, has led to innovation and there are now close to 200 brands of rum available, compared with just 50 in 2006.
In pubs, bars and restaurants, our willingness to experiment with new and exciting cocktails on a night out, which has helped gin to become so popular, is accelerating rum quickly up the charts.
It is earning Spiced Rum a growing proportion of a UK spirits market whose overall value increased nearly £1bn to £11.6bn in 2019.