The 45 Rum movement was started by a group of long-standing friends who met through a shared interest in socialising and sport. But we’re also interesting, funny and quite humble…
Among our number are engineers, an entrepreneur, company directors, Pharma Sales and media sales, a bar owner and a journalist. So, just like you, well cool.
We like to think we share the profile of those who will drink our Rum. We see ourselves as outgoing, adventurous and open-minded. Occasionally one or more of us does something interesting or says something funny. Our closest friends, family and admirers see us as an assembly of dad bods who will find any excuse to meet or have a drink together. They are right.
Any parallels between us and the Jacobites are very minimal at best so we think this should be clear. We won’t die if we get things wrong, hopefully, even if at one stage in the early development of our product we wondered whether that was a possibility.
Like our predecessors’ movement, ours too has founding figures – but they’re more like a big brother than a Bonnie Prince (thankfully, we think).
What we share with the people of The 45 is a commitment to what we have decided to do. It’s irresistible- regardless of how potentially insane. We are loyal to a vision that things can be changed for the better - something worth fighting, and making rum for.
But in truth, we genuinely like this idea; no matter which side of history you favour, which path you take, your actions can be bound by a common trait: loyalty.
For people who like rum and other spirits, we hope this is exciting news. We are bringing something new and authentic to the table, both as a company and in our product.
The 45 is a flavoursome spirit and we think you should also say this word out loud: Flavoursome. It’s not just a word reserved for the Ross Gellers or Oxo Commercials of this world. We needed it to have a distinct identity to match our grand Jacobite metaphor and it has; its spices and botanicals infuse a twist of wild Scotland in its uniquely nectarous, strong taste. Yes, we actually said “nectarous” and here’s a link to the definition, so it’s a real word!
What does this mean to the average drinker? A, it’s not bulky like beer - it’s compact and neat. 2, it’s not hard like whisky - it’s smooth and slightly sweet but still edgy. And D, it’s not floral like gin - it’s robust and substantial yet fantastically tangy and warm.
If there is one other thing that we have in common with the noble warriors of The 45, it is that we don’t know where our journey will take us… and we’re Scottish and almost completely out of our depth most days. But we will always be clear-eyed about why we set out on it.
We are asking you to join our movement. Dare to be different. Share the Spirit of Rebellion.